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Technology Whispers

Melbourne, Australia – 5 August 2009 – ‘Technological stigma’ may explain the lower-than-expected coverage rates for human papilloma virus (HPV) and Hepatitis B vaccine in South Australia.

Vaccination rates for the Hepatitis B vaccine were lower for 2007 than in previous years and the coverage of the HPV vaccine reduced with subsequent doses.

This is the finding of a study published in the August issue of Australian and New Zealand Journal of Public Health.

Maureen Watson and her colleagues at the Department of Health, South Australia looked at the challenges involved with new vaccine implementation at schools.

Negative media messages may have affected the coverage as claims from a small number of girls about reactions to the vaccine drew widespread media attention. The message quickly spread.

“Technologies, such as mobile phones and the Internet, together with the media, play an important role in the rapid dissemination of information emerging from a very small number of individuals,” Ms Watson said.

In addition, not all schools supported the introduction of the HPV vaccination, resulting in reduced access for some students.

“Negative media attention can provide a powerful vehicle for those who oppose vaccination despite its obvious advantages.”

This article is published in the Australian and New Zealand Journal of Public Health (Vol. 33, Issue 4).

Media wishing to receive a PDF of the full study should contact Alina Boey, Senior Manager, Corporate Communications at aboey@wiley.com or phone 65-96565580.